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Pratishek BansalPrincipal Design Lead
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AaInter / 44
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Principal Design Lead @ ICICI Lombard · Open to relocation

I design systems that scale products.

10+ years building human-centred enterprise products across insurance, telecom, AR/VR and D2C. I architect design systems, introduce AI-first experiences, and lead teams that ship at scale.

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Design Systems
Enterprise SaaS
AI Agents
DesignOps
Cross-Platform
LLM Interfaces
AR/VR
Accessibility
Insurance Tech
Telecom
D2C
Research & Strategy
Design Systems
Enterprise SaaS
AI Agents
DesignOps
Cross-Platform
LLM Interfaces
AR/VR
Accessibility
Insurance Tech
Telecom
D2C
Research & Strategy

Impact & Scale

Measuring the unmeasurable.

10
10+
Years of Craft
15
15+
Teams Adopted DS
54
53.8%
Support Calls Cut
100
100+
Research Sessions

Selected Work

Strategic Case Studies

View All Work
IL TakeCare — From complexity to clarity
Flagship App Revamp

IL TakeCare — From complexity to clarity

Rebuilt ICICI Lombard's flagship insurance & lifestyle app — cutting customer-care calls 53.8%, lifting feature utilisation 328.1%, cutting feature TAT by 85.4%, and landing a 24-hour rollout cadence.

MobileInsuranceUX Strategy
View IL TakeCare — From complexity to clarity
IL NYSA — Governed AI service assistant
AI Platform Transformation

IL NYSA — Governed AI service assistant

One AI-powered workspace where insurance agents can sell, service, and grow faster with role-aware workflows and governed execution built in.

B2BInsurance OpsAI Workflows
View IL NYSA — Governed AI service assistant
ILDS Design System
Design System

ILDS Design System

Rebuilt ICICI Lombard's design system from fragile, inconsistent artefacts into a production-grade infrastructure — audited, phased systematically, and adopted across 40+ product teams.

Design SystemsComponent LibraryEnterprise
View ILDS Design System

Experience

ICICI Lombard

Principal Design Lead

2024 — Present

Jio

UX/UI Design Lead — Design Systems

2022 — 2024

YUJ Designs

UX/UI Design Consultant

2022 — 2023

XR Dial Technologies

Senior UX/UI Designer — AR/VR

2020 — 2022
Get in Touch

Let's build something extraordinary.

Looking for a Principal Design Lead who can architect systems, drive AI innovation, and scale product teams?