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Pratishek BansalPrincipal Design Lead

Selected Work

Projects

A curated mix of flagship case studies and product explorations across design systems, AI-powered workflows, and enterprise platform transformation.

ILDS Design System
Design System

ILDS Design System

Rebuilt ICICI Lombard's design system from fragile, inconsistent artefacts into a production-grade infrastructure — audited, phased systematically, and adopted across 40+ product teams.

Design SystemsComponent LibraryEnterprise
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IL TakeCare — From complexity to clarity
Flagship App Revamp

IL TakeCare — From complexity to clarity

Rebuilt ICICI Lombard's flagship insurance & lifestyle app — cutting customer-care calls 53.8%, lifting feature utilisation 328.1%, cutting feature TAT by 85.4%, and landing a 24-hour rollout cadence.

MobileInsuranceUX Strategy
View IL TakeCare — From complexity to clarity
IL NYSA — B2B agent workspace
AI Platform Transformation

IL NYSA — B2B agent workspace

One AI-powered workspace where insurance agents can sell, service, and grow faster with role-aware workflows and governed execution built in.

B2BInsurance OpsAI Workflows
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